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A recommendation web service used by the web front end is deployed by AWS Elastic Beanstalk. This service uses the profile information stored on Amazon DynamoDB to provide personalized recommendations to be shown on the e-commerce web front end.
A marketing administration application deployed by AWS Elastic Beanstalk is being used by marketing managers to send targeted email campaigns to customers with specific user profiles. The application reads customer email addresses from an Amazon RDS Read Replica of the customer database.