A Demand-Side Platform (DSP) is a real-time bidding system that connects media buyers with data exchanges and Supply-Side Platforms(SSPs) through a single interface. |
A DSP is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through a single interface.
DSP functions based on the consumer information and data that DMP offers.
Benefits Demand-Side Platform offers for the advertisers
You may want to know more about real-time bidding system composed of DSP, SSP, DMP, ATD and ITD. Please refer following associated information for more information: